Since 2008 I team up with social designers and organizational consultants in my projects. I do that because I see that many social issues now seem almost impossible to resolve using the trusted ways of doing things; they instead need radically different approaches to ensure our society remains resilient. However, a good idea alone will most of the time not lead to the desired change. We need knowledge of systems and organizational processes too.
Social designers are trained to quickly build a deep level of contact with end users – the people we’re doing this all for. They’re able to reframe wicked issues – that is, they can make us literally look at issues from a new perspective. They’re experts at prototyping – that is, they can quickly test ideas and concepts, making them better as a result and ensuring they have a faster impact.
Designers are able to reframe wicked issues – that is, they can make us literally look at issues from a new perspective